Take the foodfuture Challenge in 2015

Posted on Jun 17, 2015

  • We import 40% of our food and 95% of our fruit usually from places with growing populations and reducing water resources
  • We spend £196 billion a year on food and drink in the UK but less than 5% of this goes to the actual producers
  • Our global food system contributes up to 50% of greenhouse gas emissions from deforestation, soil erosion, packaging, freezing, transportation, waste and more

It’s time for more of us to directly invest in our LOCAL food economy. Let’s make simple changes to what we eat and how we shop and we can cool the planet with every bite…


21 people pledged to Love Local Food and Spend a Tenner Locally at last weekend’s Bridport Food Festival. This fun challenge was launched as part of the Festival’s newest area: the foodfuture Grow Your Own Patch – a collaboration with Communities Living Sustainably in Dorset, Groves Nurseries, Washingpool Farm Shop, Plan B’s Every Day Salads and HOME in Bridport.

Foodfuture is the new umbrella in town for all those who want to buy and eat food that’s good for people, good for animals and good for the planet.

“Who doesn’t enjoy talking about food?” asks Linda Hull, food co-ordinator for Communities Living Sustainably in Dorset which has developed the foodfuture project. “People were really willing to talk about their favourite foods, where they shop and many enthusiastically took up the challenge to Spend a Tenner on locally produced food from now on.”

Pledgemakers received free entry into a draw to win a breakfast for two at Soulshine and a copy of “Your Local Shopping List” detailing producers of everything you could possibly need from fruit and veg, meat and fish, eggs and dairy, bread and baked goods, condiments, preserves, drinks – all of it available within a 5 mile radius, with many more producers situated within 15 miles. Those taking part all agreed to be contacted in a couple of months’ time to see how they were getting on with keeping their pledges.

“Shopping for food like this lets you use your economic power to support the kind of food system you want and transforms the weekly shop into an investment tool for a more sustainable planet.” says Linda. “And it keeps money local too: if all 7000 households in town did this every week it would be a £70,000 – or £3.5 million a year – boost to the local economy.”

“We know that lots of people like to buy local food and we are totally blessed with amazing local food around Bridport so the aim of the Spend a Tenner campaign is to bring all this bounty to many more people’s attention!”, said Linda.

The SPEND A TENNER LOCALLY challenge is a new fun way to learn more about local food in Bridport and how to feast our way to wiser food choices. It’s part of foodfuture Bridport, a project initiated and supported by Communities Living Sustainably in Dorset, setting out to help people access good local and sustainable food.